I help capable service-based business owners who are capped by chaos install habit-based marketing & operating systems—so growth becomes repeatable without costing them their time, energy,
or family.
Coach/Trainer:
JESSE EWELL
Most business problems aren’t business problems—they’re lifestyle and operating problems.
Habit Based Lifestyle exists to help service-based business owners build disciplined habits that support both their life and business—so growth is repeatable, aligned, and sustainable.
For service-based business owners committed to upgrading how they operate—in business and life.
Habit Based Lifestyle is a private coaching experience for service-based business owners who want clarity, structure, and control—across their business and personal life—without burning out or living in constant reaction mode.
This isn’t motivation or hype.
It’s habit-based systems that create alignment between how you live and how you work.
Habit-based coaching.
Clear standards.
Real accountability.
Delivered virtually.
HOW TO MASTER THE ART & SCIENCE
OF LIVING A HABIT BASED LIFESTYLE
For service-based business owners who want real, lasting transformation—without burnout or chasing shortcuts.
Install the habits and systems that create momentum fast by focusing on what actually compounds.
5 POWER PILLARS OF HEALTH
PHYSICAL
MENTAL
RELATIONAL
FINANCIAL
SPIRITUAL
EXCLUSIVE COACHING & LIVE TRAINING TO CREATE BALANCE IN YOUR BUSINESS AND LIFE.
Jesse Ewell is the creator of Habit Based Lifestyle, bestselling author of Man in the Mirror, and host of the Habit Based Lifestyle podcast.
He has built and scaled successful brick-and-mortar businesses as well as online coaching platforms, giving him firsthand experience operating in both worlds—not theory, but execution.
Jesse teaches service-based business owners how to develop the skills, mindset, and habits required for sustainable success—because he believes they must be built together, not in isolation. When one is neglected, the others eventually break.
Today, Jesse operates as an entrepreneur with a competitive athlete’s mindset—focused on discipline, structure, and consistency. That approach has allowed him to create alignment between business and life, strengthen his relationships with his wife, children, and family, and design a lifestyle on his own terms after successfully exiting multiple fitness businesses and relocating to Southern California.
HABIT BASED LIFESTYLE TESTIMONIALS
KRISTA MORELAND HBL TESTIMONIAL
“I Just Closed $116k in My First 64 Days...”
Krista Moreland was ready to QUIT her nutrition business and in just 2 months has created a lifestyle business most nutritionists could only dream of. Krista shows you what's inarguably possible with the Habit Based Lifestyle Organic System. Now she has more than doubled her revenue in just the first 9 months of the new year...while Igniting Her Marriage and parenting life with Purpose, Love, Intimacy & Connection.
TODD WENDELL HBL TESTIMONIAL
“HBL Has Helped Me Shift Into Being a CEO...Not Just an Employee in my Own Business”
Growing his business from $300k/yr to $3.5M, and on the fast-track to $7M. Todd hit a roadblock, working 70 hrs a week with no personal life. He was DYING on the Inside, Working Appointment to Appointment. Now Todd has multiple revenue steams and no longer trades his time for money.
STEPHEN VINCENT HBL TESTIMONIAL
“We collected $33,000 strictly from what Habit Based Lifestyle Does.”
Scared to Even Believe 'Adding $10k' could be true for him; Stephen Made HBL His Priority. 30 days later, Stephen added $33,000 to his practice's monthly revenue, even after remaining stagnate in growth over the past 2 year!
JEFF KOEPFLER HBL TESTIMONIAL
Struggling to get people in seats in his chiropractic practice, Jeff tried everything (including Facebook Ads), but nothing took off and Facebook didn't approve of his Ads. Now through our HBL Organic System, Jeff took his practice from $6k a month to now doing $25k a month!
ANDY & MICHELLE HBL TESTIMONIAL
“We're in Control of Our Business Now. Instead of the Business Running us...
We Run The Business.”
When COVID hit Andy & Michelle's Martial Arts Studio, the lost a lot of members. They had around 75 members and now they're at 158 (and grew even more during the pandemic). They've more than doubled their revenue since joining our program, opened another studio, and have already pre-sold 28 memberships!
JOEY KRAMER HBL TESTIMONIAL
“My Wife and I Have NOT Taken a Vacation in 7 Years...
This Year we Booked 4!”
Joey was overwhelmed in his business, serving terrible clients, his marriage was on the back burner, and was struggling to eliminate his debt...Now, Joey is only working 16hrs a week, working with A+ level clients (without Facebook Ads), Debt Free, and Spending more time with his wife and kids. ALL WHILE doubling his revenue in his first 90 days.
SABRINA SEHER HBL TESTIMONIAL
“I Closed $12k...While on Vacation”
Sabrina was a slave to her business. She was teaching all the classes, trying to get more clients, and constantly feeling frustrated by uncommitted clients. She had no time for herself, no time for her girls, and all she wanted was time for herself and her family. Not only is Sabrina adding $20-30k to her bottom line as a fitness coach, but she now has more time to celebrate those wins with her family!
NICK NIDAY HBL TESTIMONIAL
“Changed the Legacy of My Bloodline.”
TROY DUKOWITZ HBL TESTIMONIAL
DAVID BOYD HBL TESTIMONIAL
“I Got More Out of This Than My Masters In Business...”
"Jesse fucking shoots me straight in the eyes. Calls me out. And teaches you how to align with your integrity and actions. I bought YOU over several other programs & gurus because I know you stand for ME!"
- Dr. Ryan Doyle
Founder of Backfit Clinic
From Victoria, British Columbia
“With the Habit Based Lifestyle Business Acceleration System we were able to do $30K in new business over a 10 day period, only 45 days into the program. We got hit hard by covid and tried everything. We did more in 10 days than we had in the last 6 months! WE ARE SO EXCITED!!!! The best thing about organic marketing has been that people are truly getting to know us. Addressing real life issues versus ads.”
- Andy & Michelle Cassady
Founders of Cassady Martial Arts Academy
From Macomb, Illinois
“I tend to overcomplicate things, but with the way HBL has built this system, it's simple. You just have to follow it and do the work. The work is simple, the instructions are simple, and the video content is NOT complicated. The results speak for themselves. I don't see who this couldn't work for. I've already sent several people to the HBL system."
- Stephen Vincent
Founder of Total Health & Wellness Center
From Amarillo, Texas
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